Overview
붕괴 가설(decay hypothesis)
간섭 이론(interference hypothesis)
인출 단서 가설(retrieval-cue hypothesis)
The Retention Function
에빙하우스의 잔류함수
모든 잔류 함수는 기본적으로 같은 형태
:처음에는 빨리 잊다가 나중에는 천천히 잊는다
로그 함수로 전환 시 직선이 됨
원래 함수가
False Memory ?
What’s False memory?
- the recollection of an event, or the details of an event, that did not occur
- effected by prompts and cues
- one of the memory failures
"Lost in the Mall"
Experiment done by Elizabeth Loftus and Jacqueline E. Pickrell
Purpose
to implant a false memory of getting lost in the mall when they were 5 years old.
Our Experiment
Hypo
Ⅰ. What Is Weapon Focus Effect?
The “weapon focus” effect is that the presence of a visible weapon in the hands of a perpetrator impairs witnesses' ability to remember accurate information about the perpetrator's appearance, including his or her physical features and clothing. Kerri L. Pickel etc (2007), The weapon focus effect in child eyewitnesses, Psychology Crime & Law
Weapon focus
What’s the priming effect ?
Priming is an increase sensitivity to certain stimuli due to prior experience.
Priming occurs when exposure to media activates related thoughts and feelings that have been stored in the memory systems of an audience member.
advertisement
should take 'priming' effectively
for
successful advertisement effects.
● Effectiveness of capturing consumer attention
① Model : No a specified model, No celebrity.
자사제품에 대한 소비자의 자아 관련성을 높이기 위한 방법 중 하나인 '표적소비자와 유사한 모델'사용 (One method of increasing the self-relevance of its products for consumers is a using models who are similar to target consumers.)
▶Good
Among principle of G
and early 20s
▪ Vivid colors of VANS
1. Take pictures of daily life with VANS shoes.
2. Make the pictures black and white except the part of shoes.
It should be simple and easy
to catch the point instantly.
Expected effect
▪ Making customers be aware of VANS’ Vivid color
▪ Remain in customers’ memories
▪ People think VANS shoes is every day-shoes
Ⅰ. 서론
우리나라에서는 김종서·남정걸·정지웅·이용환(1982)이 전문가들의 평가과정을 통하여 평생교육적 관점에서 한국인의 발달과업을 규정하려고 시도하였다. 이들은 평생교육의 측면에서 ① 유아기(0~5, 6세), ② 아동기(6~11, 12세), ③ 청년전기(12~18, 19세), ④ 청년후기(19~24, 25세), ⑤ 성인
Introduction
William Wordsworth (7 April 1770 – 23 April 1850) was a major English Romantic poet who, with Samuel Taylor Coleridge, helped to launch the Romantic Age in English literature with the 1798 joint publication Lyrical Ballads.
Debut
Wordsworth made his debut as a writer in 1787 when he published a sonnet in The European Magazine. That same year he began attending St John`s Colleg
◆ Modern Society and Web 2.0
Web 1.0 era as the word of "sea of information", we are exposed to a lot of information. Regardless of distance and time, we can easily send information as well as our own private information. Also, the amount of data, in 1989, the European Particle Physics in Switzerland, developed hypertext and MOSAIC invented first web browser in 1993. Those changes helped to